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Top 10 Most Popular Clothing Brands in Pakistan

Top 10 Most Popular Clothing Brands in Pakistan

Summer comes in all its glory in Pakistan and moves the fashion industry to the lawn's hustle and bustle. As it comes for a long period, lawn collections have become the highlight of Pakistan’s fashion industry. Billboards are displayed, showcasing the upcoming collections by lawn brands. The exquisite aura, detailed cut work and fresh color of each print make almost every woman buy the new collection. Each brand is trying to up their lawn game with each passing season but some take the limelight from others based on their prints, quality and styling. The season which starts in February/March and ends in September/October, shows its power for almost nine months.

Our designers' talent and creativity have also started making waves internationally. Sonam Bajwa, an Indian actress, has been seen adorning Zara Shahjahan and Hussain Rehar’s lawn collection multiple times. Apart from that Kareena Kapoor Khan has been seen as Faraz Mannan’s muse for his collections. Representation of fabric brands of Pakistan is increasing to international level and many couture pieces were even seen on red carpet.  

The year 2022 is also not so different from previous years, as soon as the lawn collection was dropped women in Pakistan wanted to be the first ones to have the latest wedding and party wear designs. Many famous lawn brands were pre-booked and sold as soon as they were released online such as Hussain Rehar, Zara Shahjahan, Asim Jofa, Maria B and many others. We have compiled a list of the top 10 most popular lawn brands in Pakistan for you.

So go through this list and decide which brand you are going to wear next.

To 10 Pakistan Brands for Online Shopping

Hussain Rehar

At the top of our list is a name which needs no introduction, the one and only Hussain Rehar. 2017 marks the year we were introduced to Rehar’s vibrant colored mind which now showcases on to his collections. While scrolling, if you fall upon a collection with vibrant hues and traditional embroidery work, you will automatically know it is Rehar’s masterpiece. His collection is always full of life, energy and enthusiasm.

He initially started with luxury formals which became the talk of the town, there wasn’t a wedding or an award show where Hussain Rehar’s pieces weren’t adorned. Pakistani celebrities like Sajal Ali, Mahirah Khan, Areeba Habib and others have worn Rehar at their weddings, eid and even at promotional events. His lawn collection ‘Rohi de Naal’ debuted in 2021, showed a totally new vibrant lawn, critics called it a new trendsetter. His unstitched summer lawn’ 22 VOL-II ‘Sarab’ was released recently. A total masterpiece collection with captivating colours, detailed embroidery and alluring hem motifs once again established that Hussain Rehar's collection is a world of its own.

Asim Jofa

Initially being in a jewellery line, Asim Jofa worked and curated designs in ‘The Diamond Gallery'. But as soon as he stepped into the clothing business, Asim Jofa’s luxury lawn became a trendsetter among Pakistani women. With a beautiful blend of colors and a mix of geometric and floral prints, something which can’t be done so beautifully by anyone else, Asim Jofa’s exquisite lawn collection provides you with exactly that.

Shehr-e-Yaar luxury lawn collection 2022 with beautifully detailed embroidery, matching hues and airy, light material became a trending collection. His collection is always pre-booked and sold as soon as it is released, a power move not everyone can show in this industry. Jofa also releases his collections according to each festival such as Basant or eid. Currently, he has collaborated with Aymen Saleem and presented, ‘The Aymen Edit 2022’, a monochrome collection which exudes class and ethereal charm.

Maria B.

Maria Butt is the brain behind Maria B, a brand founded in 1999. Starting as a women's fashion and clothing brand Maria B has expanded her brand to traditional-modern jewellery, kids wear, perfume and couture pieces. A woman powerhouse through and through, her presence in Pakistan’s fashion industry is increasing every year.

Her collection has always used high-quality material with impeccable stitching which is why she is a trusted brand among women. Her matching mother-daughter collection always melts our hearts especially when she wears it with her daughter. From celebrities to Instagram influencers, Maria B is worn by everyone. Her recent embroidered Eid Heritage Edition 2022, is a mix of vibrant colors, a little change from her usual soft hues collection but nonetheless a class apart.

Zara Shahjahan

Zara Shahjahan's style statement is a classical blend of vintage and modern styles. This is what makes her collection different from other Pakistani designers. If you have dresses of your grandmothers or even of your mothers, you will easily see the resemblance in Zara’s collections. A touch of vintage is always there, maybe in the style of embroidery, the print or the simplicity.

Zara deals in wedding formals, lawn, luxury lawn and festive collections. Coco by Zara Shahjahan lawn Vol II collection was recently released in August. The collection consisted of a mix and match of vibrant colours, an orange suit with a bright pink coloured dupatta, a dark blue and white suit with a light pink coloured dupatta or a green shirt with a bright yellow coloured dupatta- truly a summer collection.

Farah Talib Aziz

Farah Talib Aziz and Maliha Aziz are the mother-daughter duo behind Farah Talib Aziz, a clothing brand known for its feminine statement style. FTA is also seen increasing her brand by incorporating wedding lines, kid's swear, menswear and lawn-chikankari collection. Her collection always exuberates intricate laces and light-coloured embroidery on soft-hued outfits. It shows how she thinks of every detail of each outfit that she has carefully curated.

Her luxe lawn unstitched collection is her signature summer line. Floral embroidery on each of her pieces is always present, making her brand tilt towards a more feminine stature. ‘MIRAY’ her recently launched bridal collection is a beautiful blend of bright colors.

Zaha by Khadija Shah

Khadija Shah is a household name in the Pakistani fashion industry. Zaha is her second clothing brand after Elan, which is relatively a budget-friendly affordable label. Zaha dresses are a fusion of contemporary style with flamboyant work, which can also be worn by young girls and women.

Zaha Festive Unstitched lawn collection’22 is modelled by Mawrah Hocane. Subtle contrasting colors with embroidery outfits, this collection has a class of its own, one can say after looking at her designs that Khadijah Shah knows how to play with colors. Her lawn collections are sold as soon as they are released, showing the success of her brand.


House of Charizma lawn is known for its excellent quality with affordable pieces since 2012. A popular brand among women, Charizma launches multiple collections in summers of multiple fabrics such as lawn, Organza, Jacquard and others. From luxury wear with embroidery and embellishments to basic lawn suits for everyday wear, you can find everything at Charizma.

Fresh blends of colors in summer with floral patterns always stand out. Charizma’s main forte is classic embroidery with a mix of modern and contemporary touches, this is what you will find in each of its pieces.

Crimson by Saira Shakira

Saira Shakira was launched in 2011 by Saira Faisal and Shakira Usman. They felt that Pakistan's fashion market lacks clothes which are individualistic yet trendy with a touch of tradition. This made them start their label, Saira-Shakira which sells luxury pret with artistic unusual cuts. Seeing the lawn craze Crimson was launched by them which only caters to lawn clothing. CrimsonxSaira Shakira lawn collection’ 22 is a mix of vibrant and soft subtle hues. Prominent floral patterns through print or embroidery on the dupatta and shirts make this collection delicately feminine.

The amalgamation of soft and dark hues has also made this lawn collection a hit among women, many pieces were sold out as soon as it was launched. Their use of laces, patches and organza on their stitched and unstitched outfits is their signature style which always exudes Saira-Shakira aura.


Elan is a high-end fashion brand established in 2006 by Khadijah Shah, earning success because of its bridal and evening wear which exuded luxurious intricate details. In 2012, they launched a summer lawn collection which became a successful venture and from thereon each year Elan’s unstitched lawn collection is highly anticipated.

Their lawn collection has a vivid color palette which you won't find anywhere else. From olive-colored canvas to soft pistachio, citron yellow, lilac and many others, Elan’s lawn collection is a blend of eccentric colors. Each outfit is different from the other, if one is laced with tribal embroidery then the other will have delicate emblematic motifs. This shows how Khadijah Shah has made a strong mark in the Pakistani fashion industry and curated two of the best lawn brands in Pakistan.

Cross stitch

One of the most famous retail brands, Cross Stitch specialists in fabric and pret. Their pieces initially included cross stitch technique but have now increased their reach and included modern digital silk prints and lawn collection with prints and embroidery. A budget-friendly brand, they have ready-to-wear and unstitched collections launched all summer long.

Their ‘Mahiri Embroidered lawn unstitched collection’ 22’ is a blend of soft pastel colors with white to self-color embroidery on it and digital silk printed dupattas. Amongst the soft you can also find some dark hues in their collection with beautiful full shirt embroidery, making their collection a must-buy.

Last Words

All these brands and many others have helped make Pakistan a hub of lawn fashion. From national to International, celebrities are choosing to wear our lawns and luxury lawns on multiple occasions, providing strong support to our fashion industry. Without any doubt, Pakistan has the best lawn brands in the world and we at Raja Sahib Online Store have stocked them all for you at one stop.

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